We help organizations to know & understands their consumer's characteristics better by constructing an individuals persona based on AIO parameters.
SVoC is the key! Our personas include various touch-points, interactions of relationships which are the building blocks of personalized experiences in a socially networked eco-system.
With our trademarked line of codes, we try to capture every single details about the individual to have better and accurate persona.
Each data attribute has to pass through our multiple curation processes and validation checks to look at small data sets from big data.
Over 50+ broad interest Categories, we capture 3000+ interest of each individuals to look at various co-relations.
Understanding Events with Artificial Intelligence by identifying Events of an individuals which includes metadata related to the event, social media posts and online public data.
A Big Data Analytics Company focused on ‘Individual Consumer’ Data driven Insights’ on mass scale to significantly enhance effectiveness of business and marketing actions. We provide unique tailored solutions to each client as compared to offering a standard package
Our proprietary algorithms apply machine learning to multiple digital touch-points of 380+ million individual persona sourced from 52+ data sources, and continually curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial intelligence to draw insights and provide specific recommendations. These unique capabilities allow us to enrich persona data from public domain with not only demographic, but also behavioral & psychographic information on a hyper-personalized scale.
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It wouldn’t be unfair to say that Modi government has brought in the era of governance by data. Right from vouching to the power of big data in Lok Sabha elections back in 2014 to using analytics to catch hold of tax evaders, they are veering towards making tech advancements such as big data, analytics & AI, a part of daily working.Read More
State-owned Union Bank of India's asset quality has deteriorated sharply in the fourth quarter and the bank may be in for further stress in terms of profitability if it fails to contain its mounting non-performing assets as per plans.Read More
Led by weak net interest margin and high cost of credit, banks' earnings are likely to be muted in the first half of the current fiscal, says a report. According to Kotak Institutional Equities, BFSI sector and private banks, especially Axis Bank and ICICI Bank.Read More