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The Structure

How We Do

Comprehensive demographic, technographic, firmographic, geographic, behavioural and psychographic analysis of publicly available, opt-in information gathered from multiple trusted reference sources give us insights such as Value, Volume, Variety, Veracity and Velocity. Finally, what we get are behavioural predictions as shown.

Our dynamic AI based ML algorithms based predictive analytics creates a virtual persona of the customer, enabling us to chart an optimal ‘Journey of One’, by identifying their preferable language, timing, and mode of communication. The level of customization involved ensures improved customer experience and cements long-term relations with the lending institution.

We have built ourselves a distinctive competitive moat that ensures - quicker scalability, smoother integration, and in-depth analytics.