About Us

spocto at a glance

In today’s connected world, every consumer is a segment.

We at Spocto are a Big Data Analytics company that transforms consumer data into actionable intelligence to help businesses know their consumers better. Using machine learning we provide psychographic data that offers meaningful insights into the “why” of the consumer behaviour, psychology and buying patterns. ML helps us in collecting, analysing and understanding a vast quantity of data augmentation towards identifying potential problems and deriving faster solutions.

We use 850+ data sources along with our trademarked predictive artificial intelligence that help us enrich 400+ million persona and derive highly accurate Behavioral and psychographic information on a highly personalized scale. We help businesses strategize, tap, strengthen and grow their businesses with our tailored data solutions.

With the highly specific persona data, businesses can laser target their consumers by increasing consumer engagement, improvised customer experience and customer retention.

Using proprietary ontology & algorithms, Spocto creates innovative applications to suit the specific needs of every business.

Mission & Vision

Mission: By marrying the art & science of marketing to technology, we bring the best of both worlds on one common platform.

Vision: To become a credible consumer analytics platform for B2C Organization in developing world by enabling them to unlock incredible possibilities in offering technology enabled experiential products to their customers

Journey of “One”
To become a credible consumer analytics platform for B2C Organization in developing world by enabling them to unlock incredible possibilities in offering technology enabled experiential products to their customers

Data Augmentation
Integration with 850+ publically available digital data sources, that allows us to enrich data from single string to multi-dimensional real world live data.

Uniqueness
spocto creates Individual Persona based on augmented data which is far sharper than normal demographic data driven insights

Simple
spocto works on plug and play model and does not seek any integration or modification in existing client eco system. It is customized to work with any kind of IT & Business infrastructure available. It also does not require any consumer interaction






Our Team

Sumeet Srivastava

Sumeet Srivastava

Founder & CEO

Sudarshan Mohatta

Sudarshan Mohatta

Board of Advisors

Amitabh Jaipuria

Amitabh Jaipuria

Executive Board Member

Amitabh Jaipuria

Chetan Gore

Board of Advisors

Avadhut Thali

Avadhut Thali

Executive Board Member