The social dynamics of users keep changing frequently. The biggest challenge for brands is to map those changes and to know how huge the data sets are beyond Twitter, Facebook, LinkedIn and Google+. Digital footprints of users help businesses determine user behavior. The 360° view requires a big data analytic strategy to leverage and understand user interest categories and their preferences across all social channels.

The best advertising results originate from techniques that depend on comprehensive demographics, geographics and sociographic data of customers. The new forms of digital marketing trends ignite professionals to manage and improve their digital self with real­time actionable insights. Get ready for a new world where our digital lives will now be easily displayed around us in a physical world, forever changing the social dynamic in which we play to create brand love.

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