AIO -Activities, Interests and Opinion
AIO – The most accurate method to carry out psychographic segmentations
The opinion of individuals about themselves, the society, their attitude to carry out the work or the type of interest/hobbies they have tells a lot about the person. If he’s workaholic and at the same time he is also involved in numerous interests based activities then we have a highly active person in hand. Our trademarked algorithms capture smart data to derive values; which further helps in understanding the psychography of an individual.
For example; If we have a digital geek who mainly likes indoor sports then we have someone who is unlikely to head out of the home on weekends. Thus depending on the Activities, Interests & Opinion of an individual, we can determine what would be his traveling habits, his working habits, so on and so forth.