We help organizations to know & understands their consumer's characteristics better by constructing an individuals persona based on AIO parameters.
SVoC is the key! Our personas include various touch-points, interactions of relationships which are the building blocks of personalized experiences in a socially networked eco-system.
With our trademarked line of codes, we try to capture every single details about the individual to have better and accurate persona.
Each data attribute has to pass through our multiple curation processes and validation checks to look at small data sets from big data.
Over 50+ broad interest Categories, we capture 3000+ interest of each individuals to look at various co-relations.
Understanding Events with Artificial Intelligence by identifying Events of an individuals which includes metadata related to the event, social media posts and online public data.
A Big Data Analytics Company focused on ‘Individual Consumer’ Data driven Insights’ on mass scale to significantly enhance effectiveness of business and marketing actions. We provide unique tailored solutions to each client as compared to offering a standard package
Our proprietary algorithms apply machine learning to multiple digital touch-points of 380+ million individual persona sourced from 52+ data sources, and continually curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial intelligence to draw insights and provide specific recommendations. These unique capabilities allow us to enrich persona data from public domain with not only demographic, but also behavioral & psychographic information on a hyper-personalized scale.
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Total mobile wallet transactions in India are on track to reach INR800bn in 2017, a growth of 113% on the previous year, according to GlobalData, a leading data and analytics company. The company estimates that the market will continue to grow at a brisk pace to surpass the INR1tn mark in 2018Read More
Data is the new asset. New because using data to drive growth was not possible without the lately achieved success in information technology. Digitization of almost every aspect of commerce has enabled wide capturing of data, its storage and analysis through dedicated tools.Read More
Apple and Google have some bad news for web advertisers. Both companies are gearing up to roll out the latest updates for their respective web browsers, Safari and Chrome, with greater focus on preventing a user’s browsing habits from being tracked.Read More